4 Tips For Avoiding Social Media Time Suck

Social Media

Social Media Trends – 7 Tips on How to Maximize ROI

Posted By Samantha Crane: October 30, 2014

Social Media Trends: 7 Tips on How to Maximize ROI At the end of each year, in the last week of December, people generally do two things. Look back at the year gone by and decipher lessons learnt from it and try to predict future trends. This process can be made simpler if you take […]

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy?

Posted By Samantha Crane: October 16, 2014

In most healthcare organizations social media tweets is the responsibility of one department while content creation is done by another department. The two teams rarely collaborate. Sure, social media teams do link fresh content created by content writers, but the interaction is limited. What such organizations don’t realize is that whether it is social postings […]

Why Doctors Must Maintain Professionalism When Using Social Media

Posted By Samantha Crane: September 17, 2014

Doctors, physicians, or other healthcare professionals that go online to offer healthcare services have a wonderful opportunity to tap into the growing popularity of social media. However, they must remember to maintain professionalism when using social media and apply the same ethical principles they follow while pursuing their noble profession offline. Issues that can result […]

Social Media – Irrelevant Content Responsible For Wrong Type Of Attention

Posted By Samantha Crane: September 16, 2014

Explosion of social media and its increasing popularity has dazzled most businesses. Everyone wants to jump on the social media bandwagon and attract eyeballs to their enterprise. However, as social media content begins to become searchable, it is time you took a step back and accessed its utility to your healthcare practice. Recently there was […]

How Doctors And Physicians Can Use Linkedin For Marketing

Posted By Samantha Crane: May 24, 2013

There is good news for healthcare professionals! Doctors and physicians that have a healthcare facility can now become more engaged on the LinkedIn network. LinkedIn recently announced an update to the Company Page feature. A Company Page is a profile record of your healthcare facility on the network and through it you can speak to […]

How To Stay Ahead Of Your Competitors With Social Marketing

Posted By Samantha Crane: April 29, 2013

The world is not what it was just a few years back. There was a time when your patients engaged with your front office or with your staff to get information about your facility or your practice. Your primary focus was brand building and PR. Both activities included the use of print media. However, things […]

How Technology Is Transforming Patient – Doctor Relationship

Posted By Samantha Crane: April 15, 2013

Doctor – patient interaction is no longer confined to the occasional follow-up phone call or the routine visit. This relationship has seen some tectonic shifts, thanks to technology! It is now normal to have your primary care physician in your friends list on Facebook or as a contact in your inbox. Just a few years […]

Facebook’s Social Marketing Formulas

Posted By Samantha Crane: April 5, 2013

Recently a senior executive from Facebook’s discussed social marketing at a conference in New York. It was quite clear from the interaction with top executives at Facebook that age old concepts in marketing will not work in today’s highly evolving world. There are no fixed formulas that will apply across all social media platforms. And […]

Why Medical Practices Should Have A Pinterest Presence?

Posted By Samantha Crane: March 22, 2013

Pinterest was launched towards the end of 2010 and today it is the fastest growing social media site. Pinterest is different from other social media in that it allows only images and photos with very few words. Another interesting fact is that 60 to 97 percent of Pinterest users are females. So, how is it […]

4 Tips For Avoiding Social Media Time Suck

Posted By Samantha Crane: March 10, 2013

Having a social media presence and being active on social media is a strategic imperative, if you want to promote your healthcare practice and be counted as one of the best in the business. However, social media is a time consuming affair and contrary to traditional marketing needs a lot of personal attention. Coupled with […]

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